ABOUT ME

Cheryl is an ENFP-A, a true free spirit with a passion for creativity and adventure! Fluent in both English and Indonesian, she thrives on exploring new horizons—whether through travel, media, or storytelling.

Her journey began in 2002 as a Radio DJ for MTV On Sky 101.6FM (now 101.4 Trax FM), a career that spanned over a decade across Jakarta’s top stations. Simultaneously, she made waves on television, hosting NBA Action, becoming a finalist in MTV Indonesia’s VJ Hunt, and eventually gracing screens on networks like Metro TV, CNN Indonesia, Discovery Turbo, and Channel NewsAsia Singapore. She even stepped into the world of acting, starring as Illa in Pretty Little Liars Indonesia.

In her most recent roles, Cheryl served as Managing Editor for Tatler Indonesia and Editor in Chief for Robb Report Indonesia before branching out to create her own media company, GOODSHOT Media—where positivity is the DNA.

Now, as a Creative Director, Cheryl channels her media expertise into crafting impactful videos for clients around sustainability, lifestyle, food, and travel. She continues to inspire through her online media platform, Good Shot ID, dedicated to spreading positivity, and through her workshops on public speaking—helping others find their voice and tell their stories.