Cheryl Marella
Editorial Expert | Creative | Communications Consultant
Email:
Address:
Jakarta - Bali
A Bit About Me
Strategic Corporate Communication Leader with 20+ years’ experience shaping brand reputation and delivering high-impact storytelling across media, technology, and corporate sectors. Former Vice President of GOJEK Newsroom, driving corporate communications, crisis management, and strategic content for one of Southeast Asia’s largest tech companies. Proven expertise in translating complex topics into clear, compelling narratives and leading cross-channel communication strategies. Former Editor-in-Chief of Robb Report Indonesia and Managing Editor of Tatler Indonesia, combining editorial excellence with business-driven communication to strengthen visibility and brand equity.
Work Experience
Corporate Communications Director Ocean Union | 2024 – 2025
Lead and implement integrated communication strategy for a sustainable seafood company,
driving awareness of responsible fishing practices and marine conservation initiatives.
Oversee brand presence across all digital platforms, ensuring consistency in brand messaging
and alignment with sustainability goals.
Develop and execute marketing and public relations strategies to strengthen brand visibility and
market positioning.
Manage crisis communication to protect brand reputation and ensure clear, timely messaging
during high-pressure situations.
Produce and direct documentary series to translate complex environmental topics into engaging
narratives for a broad audience.
Maintain and enhance communications with key stakeholders, including partners, community
leaders, and industry networks.
Editor-in-Chief, Robb Report Indonesia,Mobiliari Group | 2023 – 2024
Directed editorial vision and brand positioning for the Indonesian edition of the global luxury lifestyle magazine.
Developed high-profile features and strategic partnerships aligned with international brand standards.
Oversaw editorial strategy and quality for print and digital platforms, maintaining the publication’s reputation as a leading
luxury lifestyle authority.
Aligned editorial initiatives with the sales and events department to strengthen revenue opportunities and audience
engagement.
Built and managed relationships with key stakeholders, principals, including luxury brands, advertisers, and industry
partners.
Managing Editor, Tatler Indonesia, Mobiliari Group | 2022 - 2023
Oversaw editorial strategy and quality for print and digital platforms, maintaining the publication’s reputation as a leading
luxury lifestyle authority.
Leading the editorial & creative team to execute all editorial plans.
Chief Creative Officer
Mobiliari Group (Tatler Indonesia & Robb Report Indonesia) | 2022 – 2024
Directed creative and editorial strategy for two leading luxury lifestyle publications, overseeing content quality, visual
identity, and brand messaging to maintain high editorial standards.
Led cross-platform campaigns integrating print, digital, social media, and events to engage high-net-worth audiences
and strengthen brand influence in the luxury sector.
Managed and mentored creative, editorial, and marketing teams to deliver cohesive storytelling aligned with brand
positioning and commercial objectives.
Developed strategic partnerships with premium brands, fostering collaborations that elevated brand prestige and
expanded audience reach.
Ensured consistent communication standards and visual branding across all consumer touchpoints, reinforcing the
group’s reputation as a leader in luxury media.
Independent Contractor 2019 - Present
Marketing, Branding, Public Speaking Guest Lecturer at Stenden University Bali (2019 - 2021)
Public Relations & Marketing guest lecturer at London School of Public Relations Bali (2021 - 2022)
Desk Researcher at PT Gajah Tunggal (Kura-Kura Bali Island Group) (2021)
Radio Announcer at 87.8 Hard Rock FM (2018 - 2022)
Marketing & Creative at Kore Culture Lab Bali (2021 - 2023)
Editor HelloBali Media (2019 - 2021)
Queen’s Bali Group: Public Relation & Strategic Partnership, developing collaborations and initiatives that drive sales. (2025)
KOJA & CO: Public Rlation & Marketing Creative, managing brand presence and storytelling for a heritage beverage and wellness concept. (2025)
Vice President, GOJEK Newsroom | 2018
Directed corporate communications for one of Southeast Asia’s largest tech platforms, shaping narratives to align with
business priorities and public perception.
Managed crisis communication and proactive storytelling to maintain brand trust across multiple markets.
Coordinated with cross-functional teams to ensure consistency in messaging across media, investor, and government-
related touchpoints.
Channel NewsAsia – Docuseries Host | 2018
Hosted and presented an award winning long-form travel and cultural programs for an international audience called:
Deciphering Indonesia with Cheryl Marella
CNN Indonesia – News Anchor | 2015 – 2017
Anchored national news broadcasts, conducted high-profile interviews, and represented the network in public forums.
CORE SKILLS
Journalistic (writer, producer, editor, host)
Corporate & Crisis Communications
Brand Strategy & Reputation Management
Strategic Content Creation
Media Relations & Press Management
Cross-Platform Digital Marketing
High-Stakes Event Hosting & Moderation
Leadership & Team Development
Strategic Partnership
Event
Let's Get
Social
